Is Legal Link Building Right for You? Here’s Who It Helps Most
Link building is your edge if you're serious about showing up on LLM and Google's search engine result pages when high-intent clients search for the best attorney within the target area. Here's who we help most:
Solo Practitioners
You've built and established your professional reputation and practice. Now you're looking to fill your pipeline with clients who aren't referrals or walk-ins. We help solo attorneys punch above their weight, earning high-quality local links that give you the same local visibility as firms ten times your size.
Multi-Location Law Firms
Managing visibility across multiple locations—cities, states, or practice areas? You need intent-aligned, localized, legal, or audience-specific link building strategies that scale. We build links that strengthen your service pages, supercharge your local landing pages, and align with your multi-location branding and growth strategy.
Niche Law Practices
Whether you're focused on immigration, trademarks, family law, or elder care, your clients make high-stakes decisions and are influenced by those closest to them to help them make decisions. We help niche legal firms earn links from sites that matter - industry publications, legal resources, and blogs that can improve topical and brand authority.
Personal Injury Attorneys
PI law is arguably one of the most competitive industries in SEO. If you're stuck on page two—or climbing but not converting—it's often a backlink gap issue, not really a lack of content quality. We've helped personal injury firms land link placements that push critical pages into the 3-pack and capture clients with high intent to get your legal services.
Law Firm Marketing Agencies
If you're juggling service delivery with SEO campaigns for multiple clients, you need a solid partner to execute link building at the highest level. We've helped legal SEO and marketing agencies scale link acquisition effectively so they can focus on business development and other facets of SEO - we integrate our process into their internal workflow - to achieve measurable success in both LLM visibility and organic rankings.
Our Attorney Link Building Process
We approach link building for law firms like how you prepare a legal case: strategically, ethically, and with zero shortcuts. Our process is engineered to support long-term SEO gains, driven by link research, audit, outreach precision, and deep understanding of the legal landscape.
Practice Area & Competitor Link Audit
We begin a link building campaign by analyzing your specific practice area and studying what's working in your niche down to the topical relevance of links (topics you can zero in on and build more topical authority) and reverse-engineering links of your competitors. We map out the competitive link gap and create a data-driven plan to close it.
Link Opportunity Discovery
For over a decade, we have refined our link prospecting methodologies and tools to identify real, relevant opportunities on websites that matter to your business, including legal publications, law directories, niche business blogs with solid traffic, and local resources. We entirely avoid PBNs, irrelevant domains, or inflated metrics (e.g., DR70 with a few thousand traffic).
Custom Legal Content Creation
Once we vet the right link opportunities, we create custom content that earns it. We tailor every distributed content to your area of law and align it with the hosting publications' editorial standards. We reinforce strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). The result? Content that positions you as a thought leader in the industry and would naturally earn passive, lasting links.
White-Hat Outreach and Personalization
Our outreach process is fully white hat, which means every link is earned through personalized communication, creative pitching using different outreach angles, and building real editorial relationships. We leverage expertly crafted content to place links that will establish your brand's reputation—all done in your name, or white-labeled if you're a law firm SEO agency.
Transparent Reporting & Ongoing Refinement
You'll never be left guessing what you're getting. Our link reporting includes live links, target URLs, link metrics, and recommendations for link building improvements so you can see each link placement's value. More importantly, we track how these links can affect your site's branded search volume, visibility, and search impressions, and refine our strategy. If competitors push harder, we make smarter.
Link Building That Fuels Total Legal Visibility, Not Just Rankings
Whether you're a criminal defense attorney in Chicago or a real estate lawyer in LA, your potential clients aren't just looking for law firms in one place—they're scanning multiple facets—Google 3-Pack, organic listings, local landing pages, and even seeing which firm appears in AI-powered answers. We take a blended visibility approach to link building to strengthen your law firm's presence across every critical discovery point.
Local 3-Pack Rankings
Showing up in the top spots for Google Map Pack requires elements of relevance, authority, and prominence, all of which are influenced by the quality of backlinks you build to your site. We help you earn local and niche citations to power up your GBP-linked domain and establish its strong local relevance, assisting you in securing a spot in the highly visible three-pack.
Location Landing Page Authority
If you serve multiple practice areas, each location should rank independently for local legal terms. These pages often lack the link equity they deserve to perform better in visibility. We build links to your city-specific or service pages to improve their ability to rank for searches like "divorce lawyer in Pasadena". More link authority builds up more brand impressions - and more leads.
Organic Rankings in Competitive SERPs
Profiting from organic rankings in Google's SERPs still has a huge advantage, even with the rise of AIO. Having your core service page become visible in this traditional search can help build more brand awareness and assist your critical page in rising to the top of traditional search results for mostly high-volume, high-intent queries.
AI and LLM Visibility Signals
Search is evolving, and is no longer limited to blue links. As Google's SGE, Bing AI, and AI-powered tools rely heavily on trusted, linked sources to generate answers, we help you earn context-rich citations and mentions from authoritative sites, feeding these systems the signals they need to surface your legal firm in AI-generated summaries, legal query answers, and brand mentions.
Case Study
Wigdor Law
580 backlinks earned from February 2020 to present
Legal SEO | Link Building | Content-Driven Authority Growth
The Challenge
Wigdor Law is one of the nation’s leading employment litigation firms — but the competition was fierce when it came to digital visibility. Competing in a saturated legal market meant that being good wasn’t enough — they needed to be seen.
Despite having high-profile cases and strong thought leadership, their website wasn’t ranking for many competitive legal terms. The missing link? A strong, scalable backlink profile.
The Strategy
Wigdor partnered with SharpRocket to build authority through strategic link building, rooted in editorial relevance and earned media.
We built high-authority backlinks through:
- Content-driven link acquisition focused on current legal narratives
- Targeted outreach to legal, HR, and workplace blogs
- Consistent monthly placements tied to evergreen legal content
- Topically relevant domains that reinforced E-E-A-T for YMYL content
The Results
Referring Domains (Feb 2020 – Dec 2024):
Feb 2020 – Dec 2024
Wigdor’s referring domains grew from a modest baseline to 1,800+, with consistent monthly link velocity and white-hat placements.
Organic Visibility Gains
Keywords in Top 20 (Google US)
Recent Dip, But Overall Growth from 2023–2025
- At peak, over 240 high-value keywords ranked in positions 1–20
- Legal industry SERPs fluctuate heavily, but overall visibility trend improved over time
Why It Worked
- Topical precision: Links came from domains with semantic alignment to law, employment rights, and HR content.
- Consistency: Wigdor didn’t chase spikes. They played the long game — and won.
Attorney Link Building Services FUQs
We go beyond the surface. Here are frequently unasked questions that you should ask if you're serious about link building.
Google holds legal firm websites to higher scrutiny. We lean into that. That’s why we only secure link placements that align with E-E-A-T standards – editorially justified, high-authority, meaning no PBNs, AI-generated content farms, and no templated guest posts. Every link we build is clean, source-worthy, and built to survive manual reviews for legal firms and users, and safe for algorithm updates.
Absolutely. We already do. For more than a decade, SharpRocket has been trusted by multiple legal SEO agencies as their behind-the-scenes link partner. We operate under your processes, match your internal workflow, follow established link metrics, and deliver clean reports ready for client use.
We’ve worked with personal injury law firms competing in major metros, immigration lawyers in hyper-local markets, multi-location criminal defense firms, and niche B2B practice areas like business litigation and intellectual property.
We launch quickly enough not to slow down your growth. We typically launch within 7 to 10 business days after onboarding. That includes prospecting, campaign briefing, and alignment on link metrics. Need links faster? We have ready-built outreach assets in the legal niche to deploy immediately.